In this blog post I’ll be sharing 7 Helpful Tips For Growing Your Pinterest account! Whether you’re a blogger and you want to drive more traffic to your website, or you have a small business and you’re trying to drive more sales, Pinterest is the perfect tool to do that!
Unlike Instagram or Facebook, Pinterest will continue to show your content over and over again! On Instagram, you post a photo and then it kind of just gets buried. But Pinterest works more as a search engine, so you always have the opportunity to be discovered! This is why Pinterest is so helpful and important!
My Pinterest account grew from 20k monthly views to 3.2 million monthly views within 6-8 months just by following these 7 helpful tips! And it didn’t end there, my blog traffic also increased drastically – and most of it was coming from Pinterest! So, let’s dive in! Here are:
7 Helpful Tips For Growing Your Pinterest
1. MAKE SURE YOU HAVE A BUSINESS ACCOUNT
First things first, you HAVE to have a business account, this is crucial. Go to your personal Pinterest profile, click on the top right arrow, select “settings,” then “account settings,” and, finally, scroll down and select “convert to business account.”
2. CLAIM YOUR WEBSITE AND YOUR SOCIALS
It’s important that you claim your website and connect your socials so that any pins that come from your website or from your socials show up next to your name and profile picture when they are pinned! In other words, you will always get credit for your work!
You can do this by going to your settings, then select “claim,” and then follow the instructions under “claim website.”
3. ENABLE RICH PINS
Rich Pins basically tell instagram that you are creating original content and that you are the owner of that content and website. Rich pins also give more information about your post and your audience is much more likely to click on your images if they prove to be trustworthy.
This step is a bit tedious but here’s a quick breakdown:
- Download the Yoast plugin for WordPress users.
- Under the Yoast plugin tab, select “Facebook,” and make sure you have “Add Open Graph Meta Data” enabled.
- Now copy any link from your website on the Pinterest Validator page, and that’s it!
Check out my Pinterest account here!
4. OPTIMIZE YOUR NAME AND BIO WITH KEYWORDS
Instead of just displaying your name, try adding keywords to your title. For example, my website name is Cindyycheeks, but instead of just displaying that name on Pinterest, I added “cindyycheeks – Travel & Fashion Blogger.” This will tell Pinterest to show you as an option every time someone searches for your specialty.
The same goes for your bio, you can add a short description of your business, what you offer, or what you promote. In mine I mention travel, outfits, and blogging.
Think about it like this, which keywords do you want to rank under? Maybe you’re a web designer so you add the keyword “web design.” Or maybe you’re a photographer, so you add the keyword “couple’s photography.” Whatever keywords you choose, make sure they are directly related to your content and niche!
5. ADD KEYWORDS TO YOUR BOARD DESCRIPTIONS
You also have to add keywords to your board descriptions. For example, if I make a San Francisco board, I’ll add keywords like, “San Francisco travel,” “San Francisco photography,” and “San Francisco outfits.” Again, make sure your keywords are actually related to your board content!
You can get keyword ideas by using the Pinterest search bar. Type something related to your business and then study the keywords that pop up related to what you typed. For example, if you have a jewelry business and you type in “jewelry,” other options like “jewelry displays” and “jewelry organization” might pop up. USE THOSE KEYWORDS!
Read Instagram-Worthy Spots in San Francisco next!
6. PIN CONSISTENTLY WITH TAILWIND
Tailwind is a pin scheduler that automatically posts all of your pins at the best times! This app is seriously a LIFESAVER! In order to grow your account, you have to post A LOT and consistently, but who has the time?
With Tailwind, you can schedule up to months and months of pins in one single session! Like I said, best thing EVER! All you have to do is follow the steps below:
- create an account with Tailwind
- download Tailwind publisher extension
- watch their helpful videos and read their guides
- schedule your pins
- join Tailwind communities/tribes
7. FOLLOW SIMILAR ACCOUNTS
By following similar accounts to yours, you’re telling Pinterest what kind of account you are and what you’re interested in, which helps Pinterest categorize you into that niche.
It’s also a good idea to support other Pinterest users and to engage within your community. It’s very likely that they will support you in return.